Welcome to the World of Brands
I have consolidated my blogs. Please visit www.gauravbatla.blogspot.com. All past updates from www.gauravgyan.blogspot.com, www.feelaagayiyaar.blogspot.com, www.brandeur.blogspot.com are also available on the new blog itself.
Sunday, November 28, 2010
Cadbury's: Shubh Aarambh Series
I mean i can understand a father's concern for his daughter and her boyfriend's maturity. But would ANYBODY say that cheesy tagline. I mean even if he is very understanding. Still. Would he discuss a PRODUCT in such circumstances. Just too forced as per me.
Same is the case with the earlier 'Bus Stop' Ad. Product just doesn't seem to fit in the overall scheme of things. Great Advertising either has a shock value or goes too smooth and you don't notice the AD per se, but the moment. Doesn't do the trick for me.
Even the Jeans ad looks very promising on paper but when it comes to execution, doesn't seem to be as moving/appealing as the idea itself.
Also, if you DON'T like the bus stop ad, i am sure you will love THIS spoof
Share your views if you agree/disagree.
Tuesday, September 28, 2010
Monday, March 1, 2010
Ibibo: Melons
One of the worst and cheapest advertisements in recent past. I mean what was the creative team thinking. Put a fat girl and ask her to push her boobs upwards and use 'melons'.. Seriously WTF material!!!
Coca Cola
I am glad they come out with some really sweet, simple yet brilliant stuff after the aamir khan series. Really amazing!!
Thums up: Amazing background score
I just loved the background score. The soundtrack makes an otherwise not so great spot work. It gives another dimension to the overall feel. And having a hot model worked in the brand's favour as well :)
Rin Vs Tide: Pathetic
Proving a point is something else and indulging in bickering something else. Rin for me washed away years of good advertising and brand building by one such instance. Pathetic attempt i must say.