Google

Google Inc. is an American public corporation, earning revenue from advertising related to its Internet search, e-mail, online mapping, office productivity, social networking, and video sharing services as well as selling advertising-free versions of the same technologies. The Google headquarters, the Googleplex, is located in Mountain View, California. As of March 31, 2009, the company has 20,164 full-time employees.

History

Google was founded by Larry Page and Sergey Brin while they were students at Stanford University and the company was first incorporated as a privately held company on September 4, 1998. The initial public offering took place on August 19, 2004, raising US$1.67 billion, implying a value for the entire corporation of US$23 billion.

Google began in January 1996, as a research project by Larry Page, who was soon joined by Sergey Brin, when they were both Ph.D. students at Stanford University in California.They hypothesized that a search engine that analyzed the relationships between websites would produce better ranking of results than existing techniques, which ranked results according to the number of times the search term appeared on a page. Their search engine was originally nicknamed "BackRub" because the system checked backlinks to estimate the importance of a site. A small search engine called Rankdex was already exploring a similar strategy.


Name Origin

The name "Google" originated from a common misspelling of the word "googol", which refers to 10^100, the number represented by a 1 followed by one hundred zeros. Having found its way increasingly into everyday language, the verb "google", was added to the Merriam Webster Collegiate Dictionary and the Oxford English Dictionary in 2006, meaning "to use the Google search engine to obtain information on the Internet."

Corporate Culture and Philosophy

Google is known for its informal corporate culture, of which its playful variations on its own corporate logo are an indicator. In 2007 and 2008, Fortune Magazine placed Google at the top of its list of the hundred best places to work. Google's corporate philosophy embodies such casual principles as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun.

Google's mission is "to organize the world's information and make it universally accessible and useful". The unofficial company slogan, coined by former employee and Gmail's first engineer Paul Buchheit, is "Don't be evil". Criticism of Google includes concerns regarding the privacy of personal information, copyright, and censorship.

Innovation Time Off

As a motivation technique (usually called Innovation Time Off), all Google engineers are encouraged to spend 20% of their work time (one day per week) on projects that interest them. Some of Google's newer services, such as Gmail, Google News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer, Google's Vice President of Search Products and User Experience, stated that her analysis showed that 50% of the new product launches originated from the 20% time

Source: Wikipedia

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