Advertising and Music have always had a very strong association since almost ever. Its hard to imagine some of the most popular ads of all time, whether indian or international without a catchy jingle or soundtrack. Well, was just thinking about incorporating full fledged songs in advertisements rather than a jingle per se and found out that internationally although the trend is still very acceptable. In India it is just catching up now only. Just thought of sharing a couple of ads that i like (Honeslty, more than the ads i like the songs more and THUS the ads ;-D ) Do let me know of any more in case you are aware of.
Limca: May be its just my ignorance but i could only remember the Limca Ad with a full song used. Infact it has taken one step further to actually make the full music video and released on various music channels, which i think was a fabulous idea. It offer an amazing and immediate recall for the brand whenever the song is playing on music stations or channels. I think this is one opportunity which hasnt been explored much.
Bajaj Allianz: Also, worth mentioning is the Bajaj Allianz, wherein (although i am not sure if its a full fledged song or just an extended jingle but i would use 'song' herein) the song i think strikes an amazing chord. I am sure most of you would remember the song if not the brand. If extended further and made in a full fledged music video i am sure it can do wonders for the brand and break the usual 'scare' clutter for insurance companies.
Motorola: Ammmazing song. Its caled 'A Song about ping pong' by Operating Please. I just love how the collage of pictures is used along with the song beats to come out with a fabulous advertisement. Just Fab..
Puma: Yes. The song is indeed much more famous that the advertisement itself but amazing nonetheless. Its Paulo Nutini's "New Shoes"
And Last but not the least.
Rediff.com : I just find the whole concept too cute and obviously the song works for me even better. (Though i am not sure if its only an Indian Ad per se or an international version is also available) "Your love is lifting me higher" -Jackie Wilson
PS: I am a sucker for good music especially in advertisements. Do add in case you know of any!!
4 comments:
Great work bro. There are a lot of ads which had songs as a part of it or the jingles became a mega hit.
Before I add in my stuff, just wanted to say something,'Sar uthake jhiyo', who uses it??? ok - its HDFC Standard Life... they have taken it to a level where no insurance company has so far. They with Percept released a compilation album called "Sar Uthake Jhiyenge Hum".
http://www.indiaprwire.com/pressrelease/insurance/2008101514267.htm
What's more, HDFC Standard is the sponsor for Rajasthan Royals, with top 5 players and Shilpa Shetty, they also had a music video for IPL 09.
i read!!!
hey nice stuff...!!!...limca song is my favorite actually...
to break through the market and get noticed...music has a big role to play in advertisements...
good stuff!!!..write more!!!
Thanks guys..
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