Bank of India: Some 'unexplored' gems.

Sometimes we ignore amazing sweet little ads which do not generate much hype since they are not big brands as of now but still are nothing short of brilliance. Some time back i saw an advertisement (Which unfortunately i couldn't find online but will try and upload soon) by Bank of India. Got intrigued and searched for more. Sharing the others here. Amazingly simple advertisements who hit the right chord. Enjoy

Piggy Bank: Drives home the security brand promise with such ease that is as smooth as butter melting on warm bread. I especially love the kid when he is walking with the umbrella in his tshirt on his back and the rain shots.


Jasoos: That one dialogue just changes the whole direction and proves that brilliant ads just need one carefully written line and the work is done.



Tram: The Bank Manager's sarcastic remarks are just toooo cool..




Coffee House: Sarcasm again. Great Idea. Phenomenal Execution



Time: Not sure if it actually happens in the branch, but still drives a very strong customer value.

Shastri Ji: Again, using emotions and the fact that customer is treated as a 'Person' and not 'an account number'

Bad Branding: Ever wondered why Burnol sounds like Burn All ???

15 seconds of Bliss...

I am just crazzy about the music in this particular Ad.. Everything is perfect.. From the Guitar Riff to the ammmazing vocals from Sona Mohapatra.. Not to mention the beatiful model too. hehe..

Enjoy...

Songs in Advertisements

Advertising and Music have always had a very strong association since almost ever. Its hard to imagine some of the most popular ads of all time, whether indian or international without a catchy jingle or soundtrack. Well, was just thinking about incorporating full fledged songs in advertisements rather than a jingle per se and found out that internationally although the trend is still very acceptable. In India it is just catching up now only. Just thought of sharing a couple of ads that i like (Honeslty, more than the ads i like the songs more and THUS the ads ;-D ) Do let me know of any more in case you are aware of.

Limca: May be its just my ignorance but i could only remember the Limca Ad with a full song used. Infact it has taken one step further to actually make the full music video and released on various music channels, which i think was a fabulous idea. It offer an amazing and immediate recall for the brand whenever the song is playing on music stations or channels. I think this is one opportunity which hasnt been explored much.


Bajaj Allianz: Also, worth mentioning is the Bajaj Allianz, wherein (although i am not sure if its a full fledged song or just an extended jingle but i would use 'song' herein) the song i think strikes an amazing chord. I am sure most of you would remember the song if not the brand. If extended further and made in a full fledged music video i am sure it can do wonders for the brand and break the usual 'scare' clutter for insurance companies.


Motorola: Ammmazing song. Its caled 'A Song about ping pong' by Operating Please. I just love how the collage of pictures is used along with the song beats to come out with a fabulous advertisement. Just Fab..


Puma: Yes. The song is indeed much more famous that the advertisement itself but amazing nonetheless. Its Paulo Nutini's "New Shoes"


And Last but not the least.

Rediff.com : I just find the whole concept too cute and obviously the song works for me even better. (Though i am not sure if its only an Indian Ad per se or an international version is also available) "Your love is lifting me higher" -Jackie Wilson


PS: I am a sucker for good music especially in advertisements. Do add in case you know of any!!

Vodafone's Busy Caller Tune Advertisement: Ammazing.. Simple but yet delivers so well..

Apple Vs Blackberry

Ammazing.. just Ammazing.. This is marketing rivalry at its best. I am not talking about the Indian version of Pepsi vs Coke or Thums up using cheap body doubles of Salman, Hrithik or Akshay a few years back. I am talking top class creativity.

No words required. No explanations. No gyan on 'creativity' or 'strategic marketing'. Just watch the two videos. I love'em. So will you.

Blackberry Takes a shot at Apple..



And Apple hits back




Go on. Keep Raising the Bar.. I likes..

Cadbury's Dairy Milk : Behan hoti to aisa na karti!!!

Yesterday i just heard a couple of new radio spots by Cadbury's and couldnt stop writing. All of us are already aware of the strategy to link chocolates to celebration and festivities. How cadbury's is trying to replace sweets with chocolates and according to me, it was a super strategy. 'Kuch Meetha ho jaye' was amongst some of the most memorable campaigns in the past 5 years and then came 'pappu'. Amazing idea. Brilliant Execution.

And then came the 'Pehli tareekh' series, which according to me was Pathetic in terms of ideation. But yes, if you go deeper you might find that may be the brief is more to do with 'clutter breaking' execution rather than ideation. So that 'brand talk' begins and thats why the picturization also has been kept a bit tacky.

Well. The post is not about the 'pay day' campaign. Its about the jingle related to the 'raksha bandhan' campaign. There are two spots which i faintly remember. The idea is very simple Sisters love brothers more than brothers love each other!!! So, This Raksha Bandhan gift something special to your sister, and that something special would obviously be the Cadbury's Dairy Milk Rakshabandhan pack. Simple but damn effective.

First one talks about the younger brother telling his elder brother's girlfriend that all the past 7 girlfriends liked the same thing in his brother. and the jingle something like "Raghu kul reet sada chali aayi.. Bade bhai ki girlfriend patayi" And then the voiceover: "Tch Tch.. Behan hoti to aisa nahi karti" Stressing on the point that sisters love brothers more and brothers are chaalu and sisters are sweet!!! As i said.. Simple Idea, but delivers so damn well..

The second one is on the same lines. This time the elder one says something mean to his already crying younger brother like "Tu to mandir ki seedhiyon par Polythene mein mila tha..." The younger one cries even louder. Similar Jingle. And the same voiceover.

I wish i could put in the Spots here but couldnt find the jingles anywhere. So to get the 'feel' of the spot, you need to tune into your radio and wish that it comes on air!!!

I think they are following a very careful and thought of 'two pronged' strategy. On one hand they are trying to break the clutter and be in the eye of the consumer through 'pehli tareekh' and still not losing out on the main idea of replacement of sweets with chocolates like these two jingles. For me although the pehli tareekh ones dont go down too well neither in the concept nor in the execution, but i guess the idea is to be tacky and just get noticed. But the jingles strike a very emotional chord with me, there is a sweet smile as soon as the jingle finishes and you suddenly think about your sister and the sweet things she did or does for you. I am definitely gonna buy her a box this raksha bandhan. Nice.. Very Nice..